Paid Media
PAID MEDIA MANAGEMENT
Paid media planned around commercial outcomes
We plan and manage paid search, paid social, video and performance campaigns for Auckland and New Zealand businesses. Clear account structure, sensible testing and reliable measurement come before extra spend.
The right campaign for each stage of demand
Paid media works best when channel, audience, message and landing page have a clear role. We avoid forcing every platform into the plan. The mix is based on demand, budget, measurement quality and how people decide.
Google Ads
Search, Performance Max, Demand Gen, YouTube and remarketing managed with query quality, conversion value and budget control in view.
Paid social
Meta, LinkedIn and other suitable platforms for prospecting, consideration, retargeting and lead generation.
Video and display
Audience-led video and display activity designed for reach, site engagement or measurable action, with frequency and placement quality monitored.
What management includes
- Account and conversion-tracking audit
- Campaign structure, naming and budget plan
- Keyword, audience and placement strategy
- Ad copy and creative testing plan
- Landing-page and conversion-rate recommendations
- Search-term, placement and traffic-quality reviews
- Budget pacing, optimisation and plain-English reporting
We report the metrics that match the campaign role. A consideration campaign should not be judged as if it were branded search. Reach, qualified visits, assisted actions and direct conversions are separated so the result is not distorted.
Measurement that can survive scrutiny
Platform-reported conversions are useful, but they are not the whole story. Where appropriate, we align Google Ads, Meta, GA4, GTM and your CRM so campaign decisions use the strongest available evidence. Consent, attribution windows, duplicate events and lead quality are checked before performance is declared.
1. Audit
Check structure, tracking, waste and missed demand.
2. Rebuild
Create a clean plan for campaigns, audiences and budgets.
3. Test
Run controlled tests with enough time and volume to learn.
4. Improve
Shift spend using performance and lead-quality evidence.
Paid media questions
What budget do we need?
It depends on market demand, competition, geography and how quickly you need reliable learning. We will recommend a practical minimum and tell you when the available budget is spread too thin.
Can you work with our existing account?
Yes. We can audit and improve an existing account or rebuild sections where structure and measurement are limiting performance.
Do you charge a percentage of media spend?
Pricing is agreed against the management scope and complexity. The model will be clear before work begins.