AEO & GEO
AEO & GEO SERVICES
Help your brand appear in AI answers and recommendations
Answer Engine Optimisation and Generative Engine Optimisation improve how clearly search engines and AI systems understand, retrieve and cite your information. We connect this work to a strong SEO foundation, credible content and measurable customer demand.
Search has expanded beyond the traditional results page
People now ask questions through Google AI features, ChatGPT, Microsoft Copilot, Perplexity and other answer engines. These systems gather information from many sources, compare signals and produce a direct response. Your website still matters, but it must be easy to understand, well supported and consistent with trusted information elsewhere.
AEO and GEO do not replace SEO. They extend it. Technical quality, strong topic coverage, useful pages, clear entities and authority remain the base.
Answer-ready content
Clear definitions, direct answers, comparison points, evidence and supporting detail arranged around real customer questions.
Entity clarity
Consistent information about the business, services, locations, people and expertise across your site and reputable external sources.
Technical context
Structured data, crawlable content, logical internal linking and clean page architecture that help machines interpret the information.
What an AEO and GEO programme can include
- AI visibility baseline across relevant platforms and query themes
- Question and conversation research linked to customer intent
- Content-gap analysis for definitions, comparisons and decision support
- Entity, author and expertise signal review
- Schema and structured-content recommendations
- Digital PR, citation and third-party authority opportunities
- Monitoring of mentions, citations and changes in answer coverage
Reporting separates what can be observed from what must be inferred. AI results vary by platform, location, prompt and user context, so we avoid pretending there is one fixed ranking.
SEO, AEO and GEO working together
SEO
Improves discoverability and performance across conventional organic search.
AEO
Improves the chance of becoming a clear, useful source for direct answers and featured responses.
GEO
Strengthens the signals generative systems use when selecting, summarising and citing sources.
AI search questions
Can you guarantee a citation in ChatGPT or Google AI results?
No. These systems change frequently and select sources dynamically. We improve the quality and clarity of the signals available to them, then monitor real outcomes.
Is this just adding FAQ schema?
No. Schema can support understanding, but the larger task is producing useful information, building authority and making the business and its expertise unambiguous.
Do we need separate AI content?
Usually not. The best approach improves important pages for customers first, then adds the structure and context that also help search and AI systems.
Find out how visible your brand is in AI-assisted search
We can review the current signals, gaps and priority questions for your market.